Fommi is a company that produces reusable silicone straws. They protect the environment because they are an alternative to disposable straws. They can be used for all kinds of drinks, both for children and adults. Fommi straws are easy to clean. They are dishwasher and boiling water safe.
We began by working on the brand name. And that’s how it came into being – Fommi. Then we designed the logo, the visual identification – also the poster and the packaging.
Silicone straws are soft, flexible, pleasant to touch and use. These features were important to me, both when I was working on the name and designing the logo. I wanted the graphics to be as friendly as the product and everything to create a harmonious whole. The visual identification is co-created by an illustration that appears on the poster and the packaging of the straws.