Siemens Medical offers medical equipment, eg: computer tomography, MR imaging, angiography, radiography.
On the wall calendars, Siemens Medical presented, in general, medical equipment, with particular emphasis on its effectiveness in diagnosing patients. The target group of calendars is mainly the management of hospitals and clinics. The Siemens products were spectacular, but I proposed a less obvious and surprising solution – the use of fruits as exhibits for a photo session made with the use of medical equipment. I counted on an interesting graphic effect and I was not wrong. The pictures made an impression. The calendars were very popular. When the year was over, the outdated calendar was cut off and the photographs were left and … decorated the interiors. Sometimes they were put into frames.
Pictures of fruits (made with medical equipment) used in the calendar: