Logos, signs and monograms work on ‘brand positioning’. They thread through all the company’s communication – both internally and externally.
They are like stamps that a company leaves behind everywhere, e.g. on business cards, on the Internet, on products, that is, in the minds of customers.
Through emotions, they can create a bond between people and the product or service offered.
Building a brand is more than just a good logo. But a good logo is a powerful step, offering many opportunities to communicate the qualities that are representative of your company.
Logo (abbreviation of logotype) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.
Monogram is a motif made by overlapping or combining two or more letters or other graphemes to form one symbol. Monograms are often made by combining the initials of an individual or a company, used as recognizable symbols or logos. A series of uncombined initials is properly referred to as a cypher (e.g. a royal cypher) and is not a monogram.