CODE was a business specializing in prepress, i.e. it prepared products for the printing process. CODE operated its expository room around the clock to create printing raster images on film.
My first association with the company’s four-letter name? CMYK! The acronym for the four primary ink colors commonly used in printing! Not to mention the color system immediately recognized by prepress studio customers.
I decided to make CODE and CMYK inseparable – a decision all the more justified since “code” is sometimes defined as a character set.
To emphasize the company’s professionalism and use of cutting-edge technologies, I had to give CODE’s visual identification a fresh and modern look. My graphic design also communicates other CODE strengths: speedy order completion and process repeatability.
I completed this visual identification project in 2003. The company itself no longer exists.